The BIG brand represents high quality and child-centred design. The company logo - the BIG buffalo – is symbolic of the BIG products: strong, robust, resistant. The success of this brand strategy is illustrated by the large number of awards that BIG products are continually receiving. Confidence and praise from parents and stockists are founded on the proven safety, state-of-the-art production techniques and the use of environmentally friendly materials.
The world’s most successful sit ‘n‘ ride, the BIG BOBBY CAR, has become one of the strongest toy brands in Germany. Yet BIG is more than the BIG BOBBY CAR. The product range comprises original licences like the Mercedes SLK, CLAAS children’s tractors and licensed products with characters from Disney or Hello Kitty, as well as slides, sandpits, watercourses, bobsleds, and much more besides.
The children’s vehicles and outdoor toys are manufactured according to ultramodern production methods in BIG’s own high-tech plant at Burghaslach, Germany. Thus the toys with the logo of the BIG buffalo point the way in the contemporary toy market. The unmistakable design and the child-friendly play features of many BIG products have been honoured with countless national and international awards.